August 31, 2018 Share

The Bank of Princeton launches a new multi-media brand advertising campaign featuring bank customers

The Bank of Princeton announces the launch of a new multi-media brand advertising campaign appearing throughout the central New Jersey region beginning September 3rd and running through November, 2018. A broad mix of media will feature TV commercials, In-Theatre Video, Billboards, Train Station platform posters, and Print ad placements in local papers 

and publications. TV media will include Comcast TV placements on ESPN, CNN, HGTV, MSNBC, DISCOVER, and the NFL Network. The same TV commercials will show as on-screen previews in the AMC Hamilton 24 Theatres and the Picture Show East Windsor 10 Theatre screens. Multiple billboards will display along Rte.1, I-95, and Rte.31 highways. Transit posters will display along the nearby Princeton Junction and Hamilton station platforms.
The campaign, developed by Ewing-based StimulusBrand Communications, will be further supported by print placements in regional and local publications.

Over the last 11 years, The Bank of Princeton, through its brand motto “Bank Wisely”, has built a best-in-class organization providing exceptional service and products to its retail and business customers, while building shareholder value. Since its inception in 2007, The Bank of Princeton has grown to over 13 locations and $1.2 billion in assets serving approximately 15,000 customers across the central New Jersey and Philadelphia, PA regions.

And since listing its stock “BPRN” with Nasdaq Global, The Bank of Princeton has ushered in a new era of expansion and growth.

“This new campaign celebrates our customer-first focus and why so many choose to bank with The Bank of Princeton. The advertising features familiar faces of many of our customers speaking highly of their experience with our bank. We couldn’t ask for any greater compliment than to have their words promote what it means to “Bank Wisely.”
—Edward J. Dietzler, President

The Bank of Princeton is a community bank founded in 2007. The Bank is a New Jersey state-chartered commercial bank with ten branches in New Jersey, including three in Princeton and others in Hamilton, Pennington, Montgomery, Monroe, Lambertville, Lawrenceville, and New Brunswick. There are also three branches in the Philadelphia, Pennsylvania area, operating as MoreBank, a division of The Bank of Princeton. The Bank of Princeton is a member of the Federal Deposit Insurance Corporation (“FDIC”)
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StimulusBrand Communications, a branding and advertising agency located in Ewing, New Jersey, specializing in brand development and brand makeovers for large and for small companies, delivers the full scope of brand marketing and design services: discovery and marketing strategy, identity, advertising, web design, video, display, collateral, social media, direct mail, and more.