March 14, 2018 Share

Creative Marketing Alliance Boosts Staff in Response to Growth

Dan Landau joins CMA as a content marketing specialist

Creative Marketing Alliance (CMA), an award-winning, full service marketing agency, announced today three new hires: Dan Landau, Kathy Martin and Kristin Osowski, in response to client growth.

Dan Landau is a content marketing specialist and is responsible for crafting content for B2B and B2C clients’ various digital and print channels. They include blogs, social media, e-newsletters, press releases and magazines. He also develops powerful social media strategies for campaigns.

Most recently, Landau was the Public Relations and Social Media Coordinator at Fairleigh Dickinson University, where he pioneered social media strategy, starting at zero and building up to millions of organic impressions annually. He also developed successful public relations campaigns and led visual storytelling programs, overseeing a staff of videographers and photographers to create engaging content for the university’s digital channels. Previously, Landau was a content marketing writer for a B2B marketing agency, where he wrote pieces for thought leadership positioning and tactical marketing advice.

Kathy Martin joins CMA as an association coordinator

Landau has an M.A.S. in Management, an M.A. in Corporate and Organizational Communication, and a B.A. in History from Fairleigh Dickinson University.

Kathy Martin serves as an association coordinator. She is responsible for supporting teams in the daily operations, administrative and membership functions for multiple association clients.

Prior to CMA, Martin was an applications support specialist and executive assistant. She has assisted Board of Directors with recording meeting minutes, arranging travel logistics, meeting planning and on-site coordination. Martin also has extensive customer service experience and holds a B.A. in Business Administration from Lycoming College.

Kristin Osowski joined CMA as a bookkeeper. She is responsible for working on financials including maintaining general ledgers, preparing financial reports for multiple associations, reconciling bank accounts, recording cash

Kristin Osowski joins CMA as a bookkeeper

receipts and cash disbursements.
Osowski has more than 16 years of customer service experience. She also has an in-depth bookkeeping background and is proficient in Quick Books and Excel. Osowski has a B.A. in Accounting from Kean University.

“We’re excited to welcome such experienced individuals in their fields,” said Jeffrey Barnhart, president and CEO of CMA, which has provided companies with strategic marketing solutions for more than 30 years. “Each of them bring valuable skill sets and experience to our clients.”

For more information about CMA, visit the agency’s website at


About Creative Marketing Alliance
Creative Marketing Alliance (CMA) is an award-winning, full service marketing agency that builds reputation, relationships and return on investment. For more than 30 years, CMA has provided companies with strategic marketing solutions. They include marketing strategy, social media marketing, print and digital marketing, public relations, brand strategy, event management and publications along with an in-house studio for graphic design, web design and logo design. It creates and manages results-driven marketing programs using Marketecture, a strategic analysis that helps clients understand how their company can best be positioned in the marketplace. If you’re expecting results, please visit, call 800-852-4269 or email us at