February 18, 2019 Share

CMA Director of Content Strategy Appointed to 2019 PRSA NJ Board

Kenneth Hitchner, content strategy director of CMA, has been appointed to the 2019 PRSA NJ Board.

PRINCETON JUNCTION, N.J. – Feb. 15, 2019 – CMA, a full-service communications, marketing and association management firm, announced today that the New Jersey Chapter of the Public Relations Society of America (PRSA NJ) appointed its Director of Content Strategy, Kenneth Hitchner, to the 2019 PRSA NJ board.

Hitchner will serve a one-year term on the Communications Committee. In that role, he will lead PRSA NJ’s public relations and promotion initiatives. For the last four years, he has served as a volunteer judge for PRSA-NJ.

Hitchner directs CMA’s public relations and content marketing activities, which encompass protecting and promoting brands for mission-driven businesses and associations including Amerlux, International Card Manufacturers Association, First Bank and the New Jersey State Nurses Association. Under Hitchner’s leadership, the public relations team has won 15 national/regional/state awards, in the last 18 months.

Prior to CMA, Hitchner was the Chief Content Officer for the Professional Service Group of Central NJ. He built strategic relationships that turned a defunct state program into a 501(c)(3) nonprofit that puts downsized professionals back into the workforce every 58 hours. In addition to media placements, a social media campaign created an opportunity for the nonprofit to meet President Barack Obama’s Secretary of Labor in Washington, D.C. The discussion resulted in President Obama asking 300 CEOs to sign a pledge to relax hiring practices in regard to the long-term unemployed. Rutgers University Alumni Association honored Hitchner’s efforts with a leadership award.

Hitchner has earned a BA in Journalism from Temple University and an M.B.A. in Marketing from Rutgers University. He also received a Social Media certificate from Rutgers University, in addition to certificates in Google Analytics and content marketing.

“Ken continuously strives for professional excellence at CMA and in the public relations industry,” said Jeffrey Barnhart, president and CEO of CMA, a full-service communications, marketing and association management firm, which has provided its clients with award-winning and proven results for more than 30 years. “Always focused on results, Hitchner’s team put one of its clients in the news, on average, every four hours and in front of 573,000 targeted individuals every day in 2018.”

PRSA NJ is the local affiliate of PRSA, the world’s largest and foremost organization for public relations professionals. Its nearly 300 members live and work in all corners of the state, representing business and industry, counseling firms, government, associations, hospitals, schools, professional services firms, and nonprofit organizations.

Visit CMAsolutions.com and follow @CMAresults on LinkedIn, Twitter, Facebook, Instagram and YouTube.

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About CMA
CMA is a full-service communications, marketing and association management firm, which has provided its clients with award-winning and proven results for more than 30 years. To drive ROI, it utilizes its strategic solutions including branding, digital marketing, website design, social media, public relations, advertising, collateral, association management, event planning, publications and advertising sales. Through its proprietary discovery process, Marketecture , CMA offers a strategic analysis to help clients understand how they can best be positioned in the marketplace. Community is central to CMA, with more than 3,000 hours dedicated to volunteering, fundraising and pro bono services over the past three decades. CMA embraces a workplace that fosters fun and creativity for its clients and staff, from summer BBQs and team-building activities, to a pet-friendly environment. Visit CMAsolutions.com and follow @CMAresults on LinkedIn, Twitter, Facebook, Instagram and YouTube.