November 14, 2017 Share

Moment Masters Small Business Podcast Recap of FoST FEST 2017

Virtual Reality Storytelling, Steven Soderbergh’s Mosaic, Human Interact, Hooke Audio & More on the Moment Masters Small Business Podcast Recap of FoST FEST 2017

Branding & PR expert Shakira Brown features content from the Future of Storytelling Festival 2017, which focused on the importance of storytelling and future technology

In episode 37 of the Moment Masters Show Small Business Podcast (www.momentmasters.com), show host, award-winning PR and branding expert Shakira M. Brown a.k.a. The Small Biz Whisperer interviewed content creators and captured sound bites from talks and experiences at the Future of StoryTelling Festival (FoST FEST). This episode, which discusses how “Experience IS the future of storytelling,” is jam packed with information about how virtual reality (VR), augmented reality (AR), mixed reality and artificial intelligence (AI) will influence experiential business storytelling. Listen to this episode in your browser at http://momentmasters.com. You can also subscribe to the show to stream it free via iTunes, Google Play, Stitcher and Podbean and Player.fm among others, to receive all the latest episodes to your mobile devices.

“Speaking with some of the creators of the content that will be populating these mixed reality products was a highlight of the event,” said Brown. “Not only could audience members hear directly from the creators, but they could even try some of the products themselves and get hands-on experience with the future of storytelling technology.”

Check out the latest podcast episode here:
https://www.momentmasters.com/e/future-of-storytelling/

FoST FEST featured interactive, cutting-edge storytelling experiences from around the world, including more than 100 technology exhibits, insightful panels and conversations with industry leaders, intriguing evening performances and more. Brown was on site to capture the highlights, including:

Steven Soderbergh, Academy Award-Winning director, producer and writer shared his insights about his new HBO user interactive project “Mosaic,” which will allow viewers to engage with and shape the show.

Alexander Mejia, CEO of Human Interact provided an overview of his company and their virtual reality based artificial intelligence game “Starship Commander.”

Anthony Matanna, founder of Hooke Audio talked about his latest 3D sound device the Hooke Verse, which captures audio identically to how it is heard in the moment.

Ryan Moss, storytelling and brand strategy for Cortana at Microsoft, spoke about how the brand’s artificial intelligence program Cortana was developed and launched, as well as how small business owners can leverage technology as it advances by focusing on the story first.

“In the future, there will be more businesses and small brands taking advantage of this type of technology – including AR, VR and AI,” said Brown. “All this new content being developed provide an experience around a brand and bring customers into the story. Storytelling is at the forefront of selling and having a compelling brand message means people will believe in your brand.”

In its debut year, FoST FEST celebrated the changing nature of the audience from passive consumers of media to active participants in business stories. Listen to episode 37 of the Moment Masters Show and subscribe to the podcast here: https://www.momentmasters.com/e/future-of-storytelling/.

To be a guest on the show to share your small business advice and story email podcast@momentmasters.com.

For even more small business and branding mastery tips, learn to brand your business the right way from award-winning Public Relations and Branding Expert with Shakira Brown to take advantage of her private intensive brand program, which includes three months of personal one-on-one support to get you on track to grow your business and develop a brand. Take your business and personal brand to the next level now with this exclusive offer! Get started at http://www.pradviser.net/private-brand-coaching.

ATTENTION MEETING PLANNERS: Book the Small Biz Whisperer for your next conference or workshop, for more information visit http://shakirabrown.com

About Moment Masters
Moment Masters (momentmasters.com) is a weekly podcast hosted by award-winning PR and marketing expert Shakira M. Brown, The Small Biz Whisperer. Covering topics from successful networking to email marketing, Moment Masters aims to help businesses and small business owners be there when their customers are ready to buy, in essence mastering the moment.

About Shakira M. Brown
Shakira M. Brown is an award-winning PR and marketing expert with over 20 years of experience leading communications strategies for various small and high growth corporations, public companies, celebrities, personalities and professional services firms. As a speaker, Shakira as “The Small Biz Whisperer” has addressed audiences of her peers in public relations around the country. Shakira is available for speaking engagements covering branding and marketing topics for small businesses.

Shakira is the CEO and Managing Principal of SMB Strategic Media, a boutique communications firm specializing in providing affordable public relations and marketing services for small and middle market businesses. The firm also provides branding, content development, media relations, online reputation management, website strategy and content development, social media management/strategy and video production services. To see Shakira’s full biography, please visit http://www.momentmasters.com.