October 24, 2017 Share

J&M Marketing Communications launches websites for Hopewell Theater & Muirhead Foods

Each custom website uses unique photography, design, and writing style to communicate the companies  very different personalities. 

The theater site is all about getting set for the show online. You can check listings, read reviews and order dinner and theater tickets. Don’t see anything you like? Rent the theater and create your own show. The complicated rental process is all laid out for a band rep to schedule rehearsal dates, showtime, add promotional support, and finally sign an online agreement.

The Muirhead Foods site tells the story of  this second-generation Trenton  specialty foods company, best known for its fruit butters. Muirhead has also been adding products like chutneys, wine jellies, and a sparkling Apricot Jalapeno Jelly. But, before buying into food, viewers want to see food photography that looks tasty. So, Muirhead’s owner, Barbara Simpson along with an assistant spent two days preparing dishes. J&M’s favorite food photographer spent another day in Muirhead’s Trenton kitchen shooting everything from appetizers to desserts that you see on the home page and in the photo gallery. The website also gives you a list of New Jersey stores where you can buy Muirhead products as well as an online shopping cart. And there’s even a quick order form, if you want to get creating that recipe fast. 

The J&M creative team of Margaret Van Dagens and Gordon Bennett brings Madison Avenue strategic thinking to website development. Their work has been written up in Communication Arts and AdWeek, which describes that work as “tasteful and effective.” The J&M coder, Joe Lowery, has written books and videos for Lynda.com (now part of Linkedin). Together they produce custom sites, which demonstrate the unique capabilities of each of their clients.      

Stay tuned for a large eCommerce site, which should be online in early 2018.

Photo credits: Mandee Hammerstein, Andy Kahl