August Monthly Membership Luncheon
Thursday, August 05, 2010
11:30 AM - 1:30 PM
Princeton Marriott Hotel and Conference Center at Forrestal, 100 College Road E., Plainsboro
Pre-registration for this event has closed. Walk-in attendees are welcome. The cost for walk-in registration is $50 for Members and $60 for Non-Members.
Speaker: John Eichert, Principal of Rivermark, LLC
Topic: "Pharmaceutical Marketing, Social Networking and the Internet"
Marketing expert, John Eichert will explain at the August 5th Monthly Membership Luncheon how intricate social networks can influence everything from our body weight to the drugs we take.
"Networks and relationships influence the way the world works," says John Eichert, CEO of Rivermark LLC, referring to research conducted by Nicholas Christakis and James Fowler, authors of "Connected: the Surprising Power of Social Networks and How They Shape Our Lives." These invisible social networks, suggests John, influence both consumer health behaviors and the decisions of their doctors. Like consumers seeking trusted opinions before making a big purchase, physicians turn to their social networks when new innovations become available.
John Eichert's firm has taken the lead in using advanced research and analytic methodologies to identify local, regional and national learning networks, or invisible colleges, that facilitate physician learning about new innovations. "We ask health care professionals (e.g., physicians, nurses, pharmacists) who they talk to and who they go to for advice when treating specific diseases or conditions," notes John Eichert. Like us, doctors learn best through networks.
As a special highlight of the August 5th Luncheon, the Chamber is offering to its non-profit healthcare Member organizations the opportunity to share their products and services with the business community. To obtain complimentary exhibit space at the pre-luncheon reception, contact Deborah Kilmer, Director of Communications, deb@princetonchamber.org (609) 924-1776 ext. 104. Exhibit space is limited to a first- come, first-served basis and a representative of the exhibiting organization must be registered to attend the sit-down luncheon.