Independent Business Alliance

The Independent Business Alliance (iba) promotes local independent businesses and facilitates networking and education with a focus on developing growth strategies for independent businesses in the Princeton Region.

Champions for our region’s independent businesses!

Show your support for IBA! Get your sticker today! 

Let your customers know that you are an independent business! Visit the Chamber office on Nassau Street to pick up your sticker today or see any Chamber staff member at our events. 

iba Member Benefit: Increased Visibility for your Independent Business

The Independent Business Alliance has partnered with to provide iba members with increased visibility and exposure in the Princeton Region. receives over 3 to 4 million hits to their website monthly, and your business has the opportunity to get in front of that same audience!

Click here for more information.
View the How-To video below and learn how to use the pages to maximize your exposure and build a new regional audience!

Click here to find out about our exclusive referral program with Choose New Jersey

Cybersecurity: Find out how to protect your business today! 

To help our independent business members confront the growing threat of cyber-attacks, we’ve partnered with the New Jersey Cybersecurity & Communications Integration Cell (NJCCIC). Please click here to find out, at no cost, how NJCCIC can help you protect your systems from most hackers! 

 Upcoming Events

Stay tuned for details on upcoming events!

Independent Business Facts

  • For every $100 spent, locally-owned independent businesses generate $68 in local economic activity
  • Each dollar you spend at independent businesses returns three times more money to your local economy than one spent on the Internet. 
  • If the people of an average American city were to shift 10% of their spending to independent businesses, it would bring an additional $235 million per ear to the community’s economy. 

IBA’s Regional Business Partners

Join us today!

For more information about the Independent Business Alliance, please contact Alice Barfield, Vice President & Managing Director of the iba.